Jekyll & Hyde is a gastronomic hookah bar located in the center of Kiev. A universal place: you can relax here in the evening for a fire-breathing cocktail, and during the lunch hour during the day, ordering an ordinary chicken soup.
The name, logo and the very concept of the institution are inspired by Robert Stephenson’s famous work “The Strange History of Doctor Jekyll and Mr. Hyde”: during the day, guests are greeted by a bright business café, and in the evening – neon, twilight, burning booze and other attributes of the “dark side”.
“J&H” – an institution already quite famous in the capital. Therefore, we had a task, first and foremost, to increase its fame, to improve the corporate identity and create a brand with all recommendations on the use of logo, patterns and other elements on printed products, advertising and other media.
Developed a brand book, which outlines all the recommendations for the design of promotional products, printing and other media: business cards, menus, billboards and citylights, car delivery, furniture, clothing, staff and others
We helped the gastrobar “Jekyll & Hyde” to optimize efforts to promote it and increase the popularity of the institution in the city. Now the “J & H” in all the uniform style, it is even more recognizable and known.